To Err is Human, or Mooninites Attack!
From AdAge.com:The fallout from yesterday's "Aqua Teen Hunger Force" bomb scare in Boston continues, with Turner Broadcasting doing its best to apologize for a marketing stunt gone terribly awry.
Cartoon Network issued an apology during last night's Adult Swim lineup, when "Aqua Teen" airs in its 15-minute form. "We never intended or designed this to be a marketing stunt to create concern," said Shirley Powell, a spokeswoman for the channel's parent company, Turner Broadcasting. "It was simply a promotion for a TV show. If we had perceived this as threatening, it never would have been implemented."
Ms. Powell added that Turner is in discussions with Boston officials regarding reparations to the city, which are believed to amount to $750,000.
Two arrests have been made in the investigation: Boston residents Peter Berdovsky, 27, and Sean Stevens, 28. Lawyers told the two not to discuss their involvement in the case in a press conference today, so they instead frustrated journalists with a three-minute discussion on the history of hair. A YouTube video surfaced today detailing their efforts to place the Lite-Brite-like panels depicting the show's Mooninite characters on the streets of Boston.
The campaign was discontinued by Cartoon Network and its agency, Interference, whose executives have not spoken to the press and were not believed to be in their New York offices today. A spokeswoman for the Boston attorney general's office said the police investigation is ongoing and no one else has been named in the criminal proceedings.
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This is just too bizarre. And a HOT topic of discussion in the office today, especially when we searched YouTube and found footage of the 'don't panic, but we're under attack' television appearance by Boston's mayor.
If anyone's interested, you can buy one of these LED tags of your very own (or at least a half-decent replication) on eBay today. Or a t-shirt that looks a little something like this. Incidentally, now tiled as my laptop wallpaper :)
Labels: Advertising, Current Events, Stuff I Found Online
posted by Lindsay @ 10:41 PM
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