I'm thinking of a number...
Okay, so this isn't brand-new news, but it's still something that not quite everyone will have heard about yet.Check out One Thousand Paintings. A Swiss artist has painted one thousand original pieces of art: a number between 1 and 1000, blue painted on a white 30 cm square canvas. Each painting's maximum worth is $1000 minus the number painted on it (so #5 would cost $995 and #950 would cost $50). But the base price is 10%, and jumps up 10% for every 100 paintings sold.
It's experimental, mathematical art. And it's viral marketing at its finest, a la Tipping Point. Sala had sold 105 paintings as of May 29. The story hit BoingBoing on May 30, hit 413 paintings sold on May 31, and basically exploded from there.
It would seem that marketing, media, technology, and art make very friendly bedfellows. It's so clever it hurts. And it makes me wish I wasn't being so financially responsible right now... Because this is one piece of art (and marketing history) I'd be very proud to own.
And it's substantially cooler than the Virgin Mary on toast.
L
posted by Lindsay @ 5:30 PM
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