Friday, November 24, 2006

Welcome to Winnipeg

The land where time stood still? Maybe that's a little harsh.

The land of slow adopters? Yeah, the shoe's uncomfortable - but it's a decent fit.

I'm writing up a summary of our Scotiabank Grey Cup campaign, and realizing as I write that 'buzz campaign' is still a big idea in this town. Winnipeg doesn't get stunts - both in the sense that no one does them here, and in the sense that we may be too dim to catch on if they did. It's so much work to simply get things approved in this one-horse town. Just dealing with traditional media companies and looking into their blank eyes when you describe a non-traditional use of their medium that you'd like to try...

'Um, that's not really on our Rate Card.'
'Why would you want to do that?'
'I'm not sure if that's going to be possible.'
'I don't ever know who'd I talk to about that.'
'Sounds like a lot of work.'

Infinitely frustrating.

But cheers to a few unexpected people in a few unexpected places who 'got it' and let us have our fun.

L

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